NYSC Place of Primary Assignment Posting System

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National youth service corps (NYSC) is a programme or scheme established on 22nd may 1973 under the leadership of Gen yakubu Gowon and was fully inaugurated by the head of state, Gen yakubu Gowon on 4th of June 1973. The scheme was established with the view to provide adequate encouragement and development of common ties among the youth of Nigeria and the promotion of national unity according to the decree No 24 in 1973 after the Nigerian civil war Zinab Sule et al (2010).

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The scheme was charge with responsibility of mobilizing, deploying and administering Nigerian youth who are graduate of tertiary institution for the one year compulsory national service. Some of the major objectives of this scheme include:
To inculcate discipline in Nigerian youth by instilling in them a tradition of industry at work and of patriotic service to Nigeria.

To raise the moral tone of Nigeria youth by giving them the opportunity to learn about higher ideas of national achievement, social and cultural improvement.

To develop in the Nigerian youth the attitude of mind, acquired through shared experiences and suitable trading which will make amenable to mobilization in the national interest.

To enable the Nigerian youth acquire the spirit of self reliance by encouraging them to develop skill for self employment.

To help contribute to the accelerated growth of national economy.

To develop common ties among Nigerian youth geared towards the promotion of national unity and integration (Zinab Sule et al, 2010).
There are four major phases involved in achieving the above listed objectives by the NYSC and they include: Mobilization, Orientation, Primary Assignment / Community Development Service (CDS) and winding up/ pass-out, but for the interest of this work, a place of primary assignment was systematically analzed and addressed because, majority of challenges facing NYSC members or corp members arose from this phase or stage.
The place of primary assignment (PPA) is the primary phase or an organization allotted to each of the corps members for the purpose of serving and utilizing the knowledge acquired in the school into work for a complete one year.

There are processes involve in posting corps members to their place of primary assignment (PPA) which include among others, registration. Posting, service/CDS programme. Due to the manual approaches involved in this process of assigning them to their place of primary assignment, some problems were encountered which made the scheme look more stressful and boring to the bodies involved, and this then led to the researcher to propose this system called “NYSC place of primary assignment posting system” to help them reduce and eliminate those problems associated with the posting to primary assignment. The system will help tackle some of those problems and provide solutions like; faster and better means of registration of the members, proper storage of members data or information, reduce human applied efforts in the process, faster and more reliable means of posting corps members, easy means of accessing members information/data, retrieval of members stored information, reduce time and energy wasted in the process of registration and posting, facilitate rate of reporting etc. because the system is a web based system designed to replace every manual approaches involved in the process, it can allow access to corps members and NYSC administrators: corps members can easily do their registration. In the other hand, NYSC administrator can log in and register members, process member’s data, post members to their respective PPA by issuing posting letters while they can still receive e-mail alerts for their posting. With this approach, corps members can not choose to serve in their father’s company or state of origin which is contrary to the aim of the scheme.

STATEMENT OF THE PROBLEM
Research has shown that majority of the problems associating NYSC posting and services is as a result of manual approaches undertaken by the coordinators in posting members to their place of primary assignment (PPA). These problems associated with the manual method of posting made NYSC posting process and work more tedious and boring, but these problems were carefully examined and analyzed to help develop this new system called “NYSC place of primary assignment posting system. These problems were the source of all the negative efforts on corps members and they include:
1. The manual method makes registration very slow and boring.

2. Posting process is always difficult and time consuming.

3. There is possibility of error in the member’s data.

4. The manual method is prone to loosing member’s data or omitting vital information about the member.

5. Reposting process of a member to another place of primary assignment takes more time and resources before posting.

6. Retrieval, editing, storage and management of data about each member are always difficult because of the large volume of the stored information.

JUSTIFICATION OF THE STUDY
The topic “Design and implementation of NYSC place of primary assignment posting system” is of great importance to the users. Posting of members to their place of primary assignment will be a thing of ease because this system will provide a guide on the speedy processes of facilitating the posting and faster identification of the corps members in their place of primary assignment with regard to their discipline. It will generally reduce the stress and workload involved in the manual posting of the post graduate into their PPA with almost all process done by computer.

AIMS AND OBJETIVES OF THE STUDY
The primary aim of this work termed” NYSC place of primary assignment posting system” is to provide most reliable and faster means of processing and posting NYSC members into their place of primary assignment. It also aims at helping an interested organization secure potential corp members by simply accessing the NYSC database that contains information about each registered member.
The major objectives of this work include the following:

1. To provide a database that will contain all information about each member without omitting any of their data, unlike the manual method

2. It will help administrator post each corps to a place of primary assignment according to the area of discipline and to ensure right posting of corp members to PPA.

3. To eliminate the issue of self choice of PPA and alternate the manipulation of credentials and documents.

4. Provision of form to help register each member using computer system to reduce effort.

5. Verify the qualification of each registered member before posting to place of primary assignment.

SCOPE OF THE STUDY

This project work will only cover the activities associated with corps member’s registration in the camp, posting and reposting of those members into the place of primary assignment.

LIMITATIONS OF THE STUDY
Some of the major factor that really delayed the development of this system limited includes the following.

1. Financial constrains: this was the most unexpected factor that nearly hindered the successful implementation or development of the system. There was also not enough money to consult widely during data gathering.

2. Limited time: there was not much time given to help visit more NYSC headquarters across the nation which would have helped gather more information or data about the processes in posting corps members.

3. Lack/restriction to some materials: there was not enough already written material on this topic and some places like state library has greatly restricted users from using most of the materials.

DEFINITION OF TERMS

NYSC :The NYSC is a scheme established by the government of Nigeria which involves inculcating university graduates into the labour market for a compulsory one year service to the nation except in special cases were individuals are exempted. The full meaning of the NYSC is ‘National Youth Service Corps’.

CDS: CDS means Community Development Service. It entails a meeting held on a chosen day every week to discuss how to develop your community. Apart from your Primary Assignment, it is the most important part in Youth Service Year.

Allowance: The amount a Youth corps member is entitled to usually at the end on the month.

Orientation: introductory training given to corp members. Usually lasts for three weeks in camp away from friends and family.
Orientation Camps: Short –term accommodations sited for the corps members to stay in during their introductory training.

NYSC Headquarters: Main administration office for the supervision of the NYSC scheme for the whole nation.
Zonal headquarters: The zonal headquarters is the site were the zonal inspector resides. This is the administrative office for each NYSC zone.

Z.I: Full meaning of this is ‘Zonal inspector’. This is a person appointed for the supervision of particular zones where there are NYSC camps.

Area Inspectors: Officials in charge of particular areas in a zone. Assigned by the zonal inspectors.
Corp members/Corper: The formal and informal names respectively, given to the individuals involved( with the exception of the officials of the scheme).

CHAPTER TWO
LITERATURE REVIEW
This section examines scholar’s literature pertaining to the posting of Corp members to their place of primary Assignment. Its major concern is what other people have written on this topic, What the founding fathers has envisaged on the posting of corps members to their place of primary Assignment (PPA).

Nwali, Uche (1980) in her work published by the former commissioner For Social Development youth and culture on the magazine titled “The role of youth in Nation Building” Vol. V No 307, she said that the word youth in a metaphorical sense has today acquired a personality of high visibility and present everywhere because based on the 1963 census that figures the youth from about 15 percent of country’s population hence, describing Nigeria’s population as youthful. She further says that the disposition of the youth is ultimate determinant of whether a good or bad human society will prevail.
Emegwea, G et al (1997) in their book titled “twenty years of National service” made us to know that the establishment of the National youth service programme has helped a lot to ensure the following.

Harnessing the knowledge and skills of corps members into an effective machinery for achieving self sufficiency in the priority areas of food production and provision of agro based raw materials for industry, economic recovery and self – reliance through their services in the Place of Primary Assignment.

Providing on the job training and experience for corps member in the area of Health, Engineering, Agriculture, Education and Social services among others during the service.

It provides a forum for corps members do experiment with ideas and translate them into concrete achievements towards national development.

It has helped in developing the spirit of entre premiership in corps thus promoting self employment ventures.
Another important book which is titled N.Y.S.C handbook, first published in 1995 emphasized on the issues of welfare. On the issue of welfare it says that each corps members are guided by a code conduct and bye-law of the NYSC. A copy of which will be issued to him on enrolment. It further says that confidential report are rendered quarterly on each corps member by the head of Department. For the issue of welfare it made us to understand that every corps member is entitled to free medical care on the same basis as the public servant in all states of the federation. It said that the purpose of the scheme is primarily to inculcate in Nigerian youth the spirit of true service to the community and the nation at large.

THE HISTORICAL DEVELOPMENT OF THE NYSC NIGERIA
The NYSC scheme was created in a bid to reconstruct, reconcile and rebuild the country after the Nigerian Civil war. The unfortunate antecedents in our national history gave impetus to the establishment of the National Youth Service Corps by decree No.24 of 22nd May 1973 which stated that the NYSC is being established “with a view to the proper encouragement and development of common ties among the youths of Nigeria and the promotion of national unity”.
Adeyemo Yakub,(2011) as a developing country. Nigeria is further plagued by the problems attendant upon a condition of under development, namely; poverty, mass illiteracy, acute shortage of high skilled manpower (coupled with most uneven distribution of the skilled people that are available), woefully inadequate socioeconomic infrastructural facilities, housing, water and sewage facilities, road, healthcare services, and effective communication system. Faced with these almost intractable problems, which were further compounded by the burden of reconstruction after the civil war, the government and people of Nigeria set for the country, fresh goals, and objectives aimed at establishing Nigeria as:
(a) A united, strong and self-reliant nation.
(b) A great and dynamic economy;
(c) A land of bright and full opportunities for all citizens; and
(d) A free and democratic society.

The government and people of Nigeria are not aware that sound and patriotic leadership is a precondition for the rapid social and economic development of the country. As a nation, Nigeria has been less fortunate in the kind of leadership that emerge to govern the affairs of the country in the period immediately after independence, a leadership whose achievements notwithstanding, was none the less ill-prepared, and generally not properly motivated to tackle the problems of socioeconomic under development, in the interest of the country as a whole.
E. There is no gain saying the fact that the future of any country depends on the youths. The youths of Nigeria acknowledge this fact, and have consistently laid claim to the nation’s leadership.
F. While one may give credence to the saying that leaders are born, not made, one must also concede to the fact that leadership in a modem society requires a certain degree of preparation and orientation before the assumption of that role.
G. The universities and other institutions of higher learning are normally expected to be training ground for future leaders, except that, as we are all aware, these institutions are first and foremost committed to the advancement of learning and knowledge, training of people for good citizenship. Little wonder that the products of these institutions have been accused of being too elitist in their outlook, of not identifying with the plight of common man, and of inability to appreciate predicament of the vast majority of our people who live in the rural areas.
H. It was the need to look beyond the immediate present and to think of the future leadership of the country that necessitated the mobilization of certain categories of our youths through the National Youth Service Corps Scheme. This was done with a view to giving them the proper guidance and orientation relevant to the needs of the country. The National Youth Service Corps Decree No. 24 which has now been repealed and replaced by Decree 51 of 16th June 1993, was then formally promulgated.
I. The purpose of the scheme is primarily to inculcate in Nigerian Youths the spirit of selfless service to the community, and to emphasize the spirit of oneness and brotherhood of all Nigerians, irrespective of cultural or social background. The history of our country since independence has clearly indicated the need for unity amongst all our people, and demonstrated the fact that no cultural or geographical entity can exist in isolation.

OBJECTIVES OF THE SCHEME
(i) The objectives of the National Youth Service Corps Scheme are clearly spelt out in Decree No.51 of 16th June 1993 as follows:
(a) to inculcate discipline in Nigerian youths by instilling in them a tradition of industry at work, and of patriotic and loyal service to Nigeria in any situation they may find themselves.
(b) to raise the moral tone of the Nigerian youths by giving them the opportunity to learn about higher ideals of national achievement, social and cultural improvement;
(c) to develop in the Nigerian youths the attitudes of mind, acquired through shared experience and suitable training. This will make them more amenable to mobilization in the national interest;
(d) To enable Nigerian youths acquire the spirit of self reliance by encouraging them to develop skills for self employment,
(e) to contribute to the accelerated growth of the national economy;
(f) to develop common ties among the Nigerian youths and promote national unity and integration;
(g) to remove prejudices, eliminate ignorance and confirm at first hand the many similarities among Nigerians of all ethnic groups; and
(h) To develop a sense of corporate existence and common destiny of the people of Nigeria.

(ii) In order to achieve the objectives in subsection (3) of this section, the service corps shall ensure:
(a) The equitable distribution of members of the service corps and the effective utilization of their skills in area of national needs;
(b) That as far as possible, youths are assigned to jobs in States other than their States of origin;
(c) That such group of youths assigned to work together is as representative of Nigeria as far as possible;
(d) That the Nigerian youths are exposed to the modes of living of the people in different parts of Nigeria;
(e) That the Nigerian youths are encouraged to eschew religious intolerance by accommodating religious differences;
(f) That members of the service corps are encouraged to seek at the end of their one year national service, career employment all over Nigeria, thus promoting the free movement of labour;
(g) That employers are induced partly through their experience with members of the service corps to employ more readily and on a permanent basis, qualified Nigerians, irrespective of their States of origin.

AN OVERVIEW OF NIGERIA YOUTH SERVICE CORPS
The national youth service corps (NYSC) scheme was established by the then head of state, general Yakubu Gowon in Nigeria on 22nd of may, 1973. By the year 2000, years after the decree enabling its establishment was promulgated, a large and diverse segment of the Nigerian population as well as notable people around the world, commended its establishment and eulogized its operations and achievement, especially its momentous role in promoting national unity, integration and rapid economic development of Nigeria. The Nigeria’s former head of state general Yakubu Gowon, who promulgated the NYSC decree in 1973, recalled that the scheme which some ill motivated persons tried to write off at inception, has since grown to such a level of national importance and acceptance to the extent that no one can today speaks of national unity, or rural development, without mentioning the NYSC. Also speaking during a public lecture organized in Abuja on June 4,1998, to mark the silver jubilee of the scheme ,the first chairman of the NYSC, Professor Adebajo Adedji ,likened the rapid development of the programme to the biblical grain of the mustard seed planted in 1973,that has become a huge in 1998: said he: in spite of all the odds, the NYSC scheme has not only remained intact ,but has also prospered and expanded considerably, almost expressing identical sentiments during the same occasion ,an ex-corps member, Dr Lanrere VI Bamidele, of the department of theatre Arts ,university of Ibadan, observed that the scheme has become a household name in Nigeria today .In his words : there is no aspect of the Nigeria social, cultural and economic life that the NYSC has not been touched ,or has not contributed meaningfully. It has become a household name in the educational sector that one can say that if it is for the sector alone, the NYSC shall continue to be relevant as long as the resources could maintain it. Another ex-corps member, Dr goodwill Ogbogodo of the university of Benin, see the NYSC as one of the best programmes that have being introduced to this country.

In the same vein the sixth director General Hafiz Momoh, in his preface to NYSC: twenty years of national service, observed that the scheme has impacted positively on various aspects of our national life.
According to him the NYSC “has come to acclaimed as one of the most effective and successful instrument in our continuing efforts at achieving a humane and egalitarian society based on mutual understanding, trust, tolerance and a common vision of our national destiny. In her formal statement on January 15, 1996, the minister of youth and sports in the Gambia, Mrs. Aminah Faal- Sonko, said, that members of the Gambian study team that visited America, Europe, the middle East and a number of African countries in search of a model youth service scheme for the Gambia, were anonymous in their report that “the NYSC in Nigeria is the best organized youth service program in the world. According to Brig Gen, Yusuf Bomoi, in accordance with the decree 51 of June 1993 only successfully graduated candidates in the various certificate / diploma or degree examinations are qualified to be called-up for service in the NYSC scheme. Only such candidates are qualified to collect their call up letters from the student affairs officers to their respective institutions. All prospective corps members are issued with call-up letters on graduation from their respective institutions.

The letter informs them of their orientation venues and the date they should register for National NYSC orientation camps.
Onwuchekwa, Jemie (2012) It is the desire of many onlookers that even though there is a change of baton at the youth ministry, the new Minister of Youth Development should ensure that he supports the management of the NYSC to continue to drive the reforms to pleasure and realization of the dreams of the founding fathers. It should be obvious that, NYSC ought to focus on community development and National integration. However, our violent politics has now made it impossible for corp members to be posted to known trouble spots or regions. Under no circumstances should we permit our young people to be slaughtered the way they were slaughtered in the year. Parents who permit their children to be posted to known trouble spots must be counted as irresponsible. And corp members who accept to assist the electoral process in any capacity have only themselves to blame when visited by electoral violence. If NYSC decision makers and enforcers insist on deploying these corps members to known trouble places, or assigning them duties likely to be dangerous, they ought to be met with citizen resistance, civil disobedience and revolt. Based on community development, how should it be organized and carried out? The basic principle is: corp members should be involved in developing the communities they come from and that they are posted to. The defining community should be the Local Government. No part of a state should be neglected just because in any given year (12 months) there is an insufficient number of corp members. Corp members should be so distributed that community development work is going on simultaneously in each and every Local Government Area unless, say, a two to five year plan is adopted which guarantees that every corner of the state will be serviced within that plan period.
Brig-Gen. Nnamdi Okore-Affia and Emma Ujah, (2012).

When he spoke with journalists in Abuja, he was blunt on the contentious issue of posting corps members to volatile areas where several of them were killed by insurgents last year. According to him, female corps members now receive martial arts training and members will no longer be posted to areas where their lives could be threatened.
Thirty-eight years is long enough to pursue the agenda of unity. I joined the service 31 years ago and when I was appointed as the DG of NYSC, I discovered that the NYSC was still running the same programmes that were in place when I was a corps member and I asked why we have not been sticking to the goal of fostering unity.
Oluwaseun, Osewa (2005), stressed on the reason for posting graduates of tertiary institution into another state for service.

In his comment, he added that Corps members should be posted to other state not according to their choice but according to the NYSC scheme and objectives, but in that case they should not be posted to places where they will face highest rate of challenges in the country such as economical challenges, political and social vices that may alter their service. He also said that federal government should contribute much in the economical growth and survival of this Corp member especially in the rural areas.
Sir Farouk Funmi, Adam (2011), In his contribution was stressing on the ideas on how to make NYSC scheme a better programme, how to the lives of the members from electoral crises and foster peace and unity among Nigerian youths through NYSC scheme or programme. Based on the betterment of Nigerian youths and communities, through the help Corps members, he added that corp members should be posted in communities to help develop and educate the rural places through what is called Community Development services (CDs) and that Government should also help provide all the necessary facilities and equipment that may needed in the programme. In the same point of view, Funmi, Adam ( 2011), added that the NYSC Community Development service (CDs) is the most important service or help to the nation development through NYSC scheme and as such corps members should properly be posted to the places relating to their area of discipline, as this will help each of them belong to a group and to activate individual skills. They should also fight against corruption and injustice in the country which its source according to him is from the interior villages, they should also address reasons for peace, progress, security, unemployment and unity among youths of the country.

This is national aim for posting corps members in both rural and urban places.
Arinze Ezeokafor, (2012). He contributed on the better way of reducing stresses involved in NYSC posting, proper way of registering them to avoid loss of credentials and inadequate or wrong posting of corps members to areas where they are not suited. He made the call to avoid posting members to area where they not needed and in such cases they go to the place stay idle everyday without a prove of their skills and brilliancy.
The motto of the Nigerian coat of arms is “Unity, Peace and Progress”. It is in this context that we would like to see if the cherished slogan has actually translated to harmonious co-existence and development or not, based on some literature. Unity is of Latin origin, “unitatem” which stands for oneness, sameness or agreement. Unity is the state of being undivided. It is unfashionable to state that national unity creates the favourable climate in which growth and development become possible as it enables citizens to play their part in the nation.

Unfortunately, as Dare, (1992) has observed “there is so much cynicism in the air. You can actually feel it. Values seem to be in retreat everywhere. Nearly everyone knows the price of every policy or innovation; very few know or care about the value of anything. Nigerians have lost or are losing faith in themselves and in their institutions.” The current state of the NYSC, according to many, is a demonstration of government failure. “The programme has lost its value due to failure of successive governments to provide adequate funding. Some of the orientation camps lack basic facilities such as water, functional sewage system, electricity, etc. The living conditions in some of these camps, are not any different from that of a ‘refugee camp’” (healnigeria.blogspot.com). Those who are of the view that the NYSC scheme is yet to fully achieve its aims and objectives claim that “…the cankerworm of ethnicism, regionalism and intolerance continue to fire religious and ethnic violence across the country” resulting in irreplaceable deaths of corp members nationwide (www.thisdayonline.com/archive).

Typical examples, according to Amarachi, (2009) are: Akande Oluwaleke, Akinyobi Ibukun and Odusote Adetola who died in Jos, Plateau State during the religious cum political upheavals of November 27, 2008, Anthonia Amarachi, declared missing on December 19, at Ilawe community, Ekiti South-West Local Government Council, Ekiti State. The raping and subsequent dastardly murder of Grace Adei in Maiduguri, Borno State on September 26. Conversely some have opinions that there is virtually no aspect of the Nigerian life that the scheme has not touched positively. “The greatest contribution of the scheme is in the area of education. As a matter of fact, no less than 60 per cent of its members, serve in institutions” (www.onlinenigeria.com). That is not all, Ademowo (2007) who sees the NYSC as an opportunity to explore Nigeria’s unique diversities, and with a view to building bridges across ethno-religious differences remarks:

I served among the Kuteb people of Ussa Local Government Area of Taraba State… Kpambo, the village where I served… was without electricity, pipe borne water, good road network, no
hospitals…teaching English Language…I make bold to say that till date, am still in touch with countless persons I met during my service year: Abershi, Rimamskep, Uruku, Ajinus, James, Tunde (Kwesati), Tunde (Fikyu), Adeola (Rufu)…

This is putting to perspective the aspect of national integration. Subscribing to the same reasoning, Sanda (2009) recalls a youth corps member from Taraba State who served with honour and distinction in Rivers State by winning the National Honours Award in 1992. To cap it all, his service was appreciated by his host community who consented to his marriage to one of their daughters. She concludes that “The year I spent serving my country as a rural physician remains my most productive and my greatest contribution to a country that subsidised my education and provided social amenities that neighbouring countries like Cameroon, Chad, Niger and Benin are dreaming of”. In a bid to promote the scheme some state governors go extra mile to adopt public relations strategies and tactics to mobilise and motivate corps members to respond to the clarion call. The erstwhile NYSC Director-General, Maharazu Tsiga affirms that “For instance, in Benue State, government arranged for the corps members to be in a particular sector, and members are paid #15,000 for accepting rural posting.

Rivers State government also pays an extra #10,000 to the corps members (allafrica.com). Similarly, Bwala, Azeez, Usigbe and Oyetimi (2011) note that in view of security situation in Borno, Plateau and Bauchi States corps members had to be redeployed for safety reasons. Indeed, these actions have public relations undertone where employees are motivated for optimal productivity; what Egan (2001) refers to in marketing parlance as internal marketing. Whether serving in cities or village, the overall impact of the scheme manifests in every sphere. Besides cottage works such as building of bridges, market stalls, bus stops and literacy campaigns, the scheme also “cultivates a minimum of 100 hectares of land in each of the states of the federation. In this way, the scheme has been able to turn out large tonnage of food items, feed the nation…Notable here are Rice Mill in Enugu and Sokoto States. Feed Mill in Lagos State, Garri Processing Factory in Kwara State and Garment Factory in Niger State” via design of simple technology implements. On this account, the NYSC scheme has become a model to other countries. A pioneer corps member, the first Administrator/National Adviser, Gambian National Youth Service Scheme, and one time Director of the scheme in Nigeria claims that:

In her discussion with me on January 15, 1996, the Minister of Youth and Sports in the Gambia, Mrs. Aminah Faal-Sonko told me with glee, “that members of The Gambian Study Team that visited America,
Europe, the Middle East and a number of African countries in search of a model Youth Service Scheme for The Gambia, were unanimous in their report that ‘the NYSC in Nigeria is the best organised Youth Service programme in the world’” (www. thisdayonline.com/archive).

Whether the assertion is true or false, it is pertinent to note that the survival of a scheme of this nature depends on how it impacts positively on the public.

PRIMARY ASSIGNMENT POSTING
The national youth service corps takes care to avoid posting that result in wastage of human resources. Corps members are therefore, as much as possible; posted to areas relevant to their discipline although sometimes national need may override this consideration.

REPOSTING
Wrong posting or under utilization of corps members, when established is corrected through reposting by the state NYSC secretariat.

 

THE ROLE OF PUBLIC RELATION
According to Okeowo, (2009) there is always the need to ascertain the rating of the current situations by the public’s to be able to determine an appropriate step and intervention by government or management. The means to ascertaining public attitude may be through survey or interview which is the basic role of research and fact finding.
This is the background to which we can appreciate the relevance of public relations in fulfilling the aims of a programme. In the case of the NYSC scheme public relations have a crucial role to play in achieving the objectives of the scheme especially now that there is general apprehension in the wake of post election (2011 presidential) attack on NYSC members in the Norrth. As a planned and deliberate effort of understanding and earning public goodwill, public relations officers in the scheme have helped government to device relevant strategies and tactics towards achieving desirable goal.

This manifests in the deployment of corps members from the politically volatile northern parts of the country.By so doing, Adegoke, (2009) admits, they would be sensitising the people of the need to be alive of their responsibilities and obligations to the government and society. Public relations manager traditionally has this mandate to sensitise and create consciousness in authority to tailor the scheme to meet the mutual needs of the government and the governed. This is because the success or failure of government depends largely on the extent to which its programmes are acceptable to its publics. It is instructive to note that in for the NYSC to realise its objectves it has to clearly and constantly define its publics.

This is necessary because as Baines, Egan and Jefkins, (2004) put, “public relations departments are rarely concerned with the ‘general public’ per se, but with a range of communities made up of individuals or groups with some particular interest or some other connection.” The publics of the scheme include corps members, staff of NYSC, employers (financial institutions, companies, proprietors of schools of learning, government departments and agencies etc) and parents. An understanding of these publics facilitates posting of corps members to where they are most needed. Besides, it is when the varying publics are defined that government can mobilise and inform people to accept the programme using the appropriate channels and messages. This affirms the mission of the public relations function which is to build working relationships with all of the organisation’s publics Center and Jackson, (2003).

The best strategy of doing this is to adopt persuasive communication. Irrespective of media adopted, the form of communication has to be two-way in nature so as to penetrate the public to provide feedback. It will suffice to reinstate that the need for peace, unity and development in Nigeria is the cardinal objective of the scheme. Decisions on how to run the scheme have public relations implications as long as such decisions deal with people. With public relations government can stimulate mutual trust and confidence among all stakeholders by incorporating them in taking sensitive decisions.

This serves as an opportunity for people to determine their needs which should be catered for. It is on the basis of this Ihimodu, (2008) concludes that, “gone were the days when leaders and development workers would sit in their offices to determine what is good for people. Today, the people themselves who know their needs and interest must be allowed to take over the driver’s seat” This liberal stance creates a sense of belonging and responsibility among people. They conjure a feeling of making input in government decisions and programmes since they are involved.

To Place An Order For The Complete Project Material Pay N,5000 To

Guaranty Trust Bank (GTBank)
Acct. Name - Uwadia Eyemeka
Acct. No. - 0127561472

Then Send a text of your names, the topic you paid for, a valid email address to 07036785443

Comments

  1. Ibrahim says:

    That is quite educative!

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